Dollar general market

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Discount ChannelDollar GeneralDollar storesMerchandisingStore DesignStore FormatsStore-Within-A-Store

Aug 02, 2021

by Tom Ryan

Dollar General Corp. announced the launch of DG Market + pOpshelf, a “store-within-a-store concept” combining DG Market, its larger format store focusing on groceries, and pOpshelf, its new non-consumables concept targeting a more affluent customer.

The combo store promises to be Dollar Store’s largest format by far.

Dollar General began opening the DG Market locations, featuring a wider variety of perishables and dry groceries, about a decade ago to address food deserts in both rural and metro areas. At 16,000 square feet, DG Market is about double the size of a typical dollar store, but small compared to the average U.S. grocer (46,000 square feet).

Introduced last October, pOpshelf focuses on home decor, seasonal entertaining and health and beauty items priced below $5. Slightly larger than the traditional Dollar General at 9,000 square feet, pOpshelf’s target demographic is women in households earning between $50,000 and $125,000 annually compared to Dollar General’s target of women from homes with annual incomes of $40,000.

The company has so far opened 16 pOpshelf locations and has plans in the works for an additional 50 by the end of 2021. On its recent first quarter analyst call, Dollar General officials said pOpshelf’s initial stores are showing significantly higher one-year sales volumes and gross margin rates than the traditional Dollar General store, with a net promoter score in the upper 80s to low 90s.

Dollar General tests combo DG Market/pOpshelf format

Dollar General has opened its first two The DG Market + pOpshelf combination stores in Tennessee near its Nashville headquarters. Plans call for approximately 25 more by the close of this year.

“Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise including beauty and seasonal products, home décor and arts and crafts through pOpshelf,” said Todd Vasos, Dollar General’s CEO, in a statement. “We have been pleased with customers’ positive initial reactions, and we look forward to welcoming additional customers to experience our newest format.”

Another dollar store testing separate in-store shops is Five Below. In March, the chain announced that it would expand Five Beyond, an in-store concept featuring products with higher price tags, to one-third of its stores.

DISCUSSION QUESTIONS: Does DG Market + pOpshelf sound like a winner or does combining formats only confuse the consumer? How may the concept extend Dollar General’s reach? Is the concept potentially a competitive threat to any particular chains or channel?

Please practice The RetailWire Golden Rule when submitting your comments.

Dollar General opens first DG Market and pOpshelf stores in Tennessee

American variety store chain Dollar General has launched a combined store concept with DG Market and pOpshelf, with the first two stores now open in Tennessee.

The stores, located on Highway 31 West in White House and Lebanon Pike in Hermitage respectively, offer products from both the DG Market and pOpshelf brands.

Dollar General will host a grand opening ceremony for both locations on 31 July.

To celebrate the opening, the company will offer each of the first 100 adult shoppers a $10 gift card. All customers in attendance will be given a complimentary DG Market and pOpshelf tote bag, including product samples and gift boxes.

Dollar General CEO Todd Vasos said: “We are thrilled to enhance our customers’ shopping experiences through our new DG Market and pOpshelf store-within-a-store concept, which further demonstrates our innovative spirit and track record of format development.

“Through this combined format, we aim to deliver the value and products customers trust from a DG Market with continually refreshed merchandise, including beauty and seasonal products, home décor and arts and crafts, through pOpshelf.

“We have been pleased with customers’ positive initial reactions and we look forward to welcoming additional customers to experience our newest format.”

Dollar General initially unveiled the pOpshelf concept last October and currently operates 16 stores in three US states.

The concept aims to offer an affordable shopping experience, with most of its products priced at $5 or less.

As of 30 April, Dollar General operated a total of 17,426 stores across 46 states.

In March, the retailer announced plans to open 1,050 new stores, remodel 1,750 existing stores and relocate 100 others by the end of the year.

The store remodelling project included increasing the size of sales floors to add more space for produce and fresh meat coolers, a range of health and beauty products and additional checkout lanes.

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Dollar General

Discount store chain in the U.S.

Dollar General logo.svg

Dollar General corporate headquarters in Goodlettsville, Tennessee

FormerlyJ.L. Turner and Son

Traded as

S&P 500 Component
IndustryDiscount retailer
Founded1939; 82 years ago (1939) (as J.L. Turner and Son)
1955; 66 years ago (1955) (as Dollar General Corporation)
FoundersJames Luther Turner
Cal Turner

Goodlettsville, Tennessee


United States

Number of locations

17,266 stores (February 26, 2021)[1][2]

Areas served

Contiguous United States (except for Montana and Idaho)

Key people

Michael M. Calbert (Chairman)
Todd Vasos (CEO)
John W. Garratt (CFO)
ProductsClothing, cleaning supplies, home decor, health & beauty aids, pet supplies, toys, seasonal items, and grocery.
RevenueIncrease$27.8 billion (2019)[3]

Operating income

Increase$2.302 billion (2019)[3]

Net income

Increase$1.712 billion (2019)[3]
Total assetsIncrease$22.825 billion (2019)[3]

Number of employees

DivisionsDollar General Market[4]
SubsidiariesDolgencorp, LLC.
Dollar General Financial
Dollar General Global Sourcing
Dollar General Literacy Foundation

Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of February 2021, Dollar General operates 17,266 stores[1] in the continental United States.[6]

The company began in 1939 as a family-owned business called J.L. Turner and Son in Scottsville, Kentucky, owned by James Luther Turner and Cal Turner. In 1955, the name changed to Dollar General Corporation and in 1968 the company went public on the New York Stock Exchange. Fortune 500 recognized Dollar General in 1999 and in 2020 reached #112.[7] Dollar General has grown to become one of the most profitable stores in the rural United States with revenue reaching around $27 billion in 2019.[3]


J.L. Turner and Son: 1939–1964[edit]

Dollar General has its origin in Scottsville, Kentucky, with James Luther "J.L." Turner and his son Cal Turner. James Turner's father died in an accident in 1902 when James was only 11. James had to quit school and never completed his education so he could work the family farm and help provide for his mother and siblings. After two unsuccessful attempts at retailing, James became a traveling dry goods salesman for a Nashville wholesale grocer. James left the sales job after 10 years and settled his family in Scottsville, Kentucky. During the Great Depression, he began buying and liquidating bankrupt general stores. James' only child Cal Turner accompanied his father to these closeouts at a young age, gaining valuable business knowledge and skills.[8]

In October 1939, James and Cal opened J.L. Turner and Son with an initial investment of $5,000 each. The switch to retailing resulted in annual sales above $2 million by the early 1950s. By the mid-1950s Turner had 35 department stores in Kentucky and Tennessee. In 1955, Cal Turner developed his idea of a retail store selling goods for a dollar, based on the Dollar Days promotions held at other department stores, by converting Turner's Department Store in Springfield, Kentucky, into the first Dollar General Store.[9] In 1964 J.L. Turner died leaving his son Cal Turner to succeed him.


The company Cal Turner co-founded went public as Dollar General Corporation in 1968, posting annual sales of more than $40 million and net income in excess of $1.5 million. In 1977, Cal Turner, Jr., who joined the company in 1965 as the third generation Turner, succeeded his father as president of Dollar General. Cal Jr.[10] led the company until his retirement in 2002. Under his leadership, the company grew to more than 6,000 stores and $6 billion in sales. In 1997 a distribution center was established in South Boston, Virginia.[11]

In 2000 Dollar General opened a new corporate headquarters in Goodlettsville, Tennessee. By the end of 2000 sales at Dollar General exceeded $4 billion.[12] The distribution center in Homerville, Georgia, was closed in April 2000 and operations were moved to a new distribution center in Alachua, Florida.[13]

Cal Jr. retired in 2002 and was succeeded by David Perdue on April 2, 2003.[14]


Dollar General entered the grocery market with the establishment of Dollar General Market in 2003.[15] In 2004 Dollar General expanded to low-cost Asian markets by opening a sourcing office in Hong Kong.[16]

On June 21, 2007, CEO David Perdue announced his resignation leaving David Bere as interim CEO.[17] One month later all shares of Dollar General stock were acquired by private equity investors for $22 per share. An investment group consisting of affiliates of Kohlberg Kravis Roberts (KKR), GS Capital Partners (an affiliate of Goldman Sachs), Citigroup Private Equity and other co-investors completed an acquisition of Dollar General Corporation for $6.9 billion.[18]

As a part of the transition to a privately held company, Dollar General assessed each location at the end of its lease against a model known as "EZ Stores". This assessment included evaluating whether the location had a loading dock, garbage dumpsters, adequate parking, and acceptable profitability. Stores that did not pass this evaluation were relocated or closed. Over 400 stores were closed as part of this initiative.[19]

Dollar General filed on August 20, 2009, for an initial public offering of up to $750 Million turning the company once again into a publicly traded corporation.[20][21] In 2013 Dollar General started selling cigarettes in response to its competitor Family Dollar selling cigarettes in 2012.[22] Dollar General's 12th distribution center opened on May 31, 2014, in Bethel, Pennsylvania, to serve the northeast and midwest stores.[23] On August 18, 2014, Dollar General lodged a competing bid of $9.7 billion against Dollar Tree for Family Dollar. The bid was rejected on August 20, 2014, by the Family Dollar board, which said it would proceed with the deal with Dollar Tree.[24]

On June 3, 2015, Chief Operating Officer Todd Vasos replaced Rick Dreiling as chief executive. Dreiling remained as senior advisor and chairman until his retirement in January 2016.[25] Dollar General's 13th distribution center opened in San Antonio, Texas, on June 6, 2016, with a local investment of $100 million and the creation of over 500 jobs.[26] In September 2015, the Janesville City Council, in Wisconsin, approved an agreement to bring a Dollar General distribution center to the town. The center created more than 500 jobs in the area and became the 14th Dollar General distribution center.[27]

Dollar General distribution center in 2018.

On September 15, 2016, Dollar General announced plans to hire 10,000 new employees and open 900 new stores in fiscal 2016 and 1,000 in fiscal 2017. Dollar General had operated 13,000 stores as of August 2016.[28] Dollar Express and all of its 323 locations were acquired by Dollar General in April 2017.[29]

In January 2017, Dollar General opened a concept store in Nashville called DGX. The DGX store concept focuses on urban shoppers and is geared toward instant consumption items such as a coffee station and a soda fountain. The following month another DGX store opened in Raleigh, North Carolina, and in September a third DGX opened in Philadelphia.[30] As of May 2020, Dollar General operated 12 DGX locations in nine states [5]

In Jackson, Georgia, Dollar General opened its 15th distribution center in fall 2017 to serve stores in Georgia and the surrounding states.[31] In 2017, Dollar General began construction for its 16th distribution center in Amsterdam, New York. The distribution center was to cost $91 million and was expected to create 400 jobs in Montgomery County, New York.[32] Dollar General planned to open 900 new stores in 2018.[33] The distribution center became fully operation in 2019.[34] Also in 2017, Dollar General acquired stores from Dollar Express, a spinoff from the Family Dollar-Dollar Tree deal, and converted the store.[35]

In September 2019, Dollar General celebrated the grand opening of its 16,000th store in Panama City, Florida, following damage sustained from Hurricane Michael in October 2018. To commemorate the opening, Dollar General presented two $16,000 checks in partnership with Kellogg's to two local elementary schools displaced from the hurricane.[36]

On December 5, 2019, Dollar General announced FY 2020 plans that include the opening of 1,000 new stores, remodeling of 1,500 mature stores and relocation of 80 stores.[37] In February 2020, Dollar General announced plans to create 8,000 net new career opportunities in fiscal year 2020.[38] Dollar General expanded to 46 states in 2020 with the addition of new stores in Wyoming[39] in March and Washington in April.[40]

In April 2021, the company said it is planning to hire 20.000 employees, which is less than the number of employees hired in 2020 (50.000).[41]


Auto racing[edit]

For several years, Dollar General has had a connection with motorsports, particularly in NASCAR. The company has previously been a primary sponsor for Joe Gibbs Racing. Dollar General sponsored Brian Vickers in the Nationwide Series in 2013. Dollar General became a primary sponsor for Matt Kenseth in the Sprint Cup Series starting in 2013.[42] Dollar General and Turner (formerly Braun Racing) have been partnered together since 2008, with the team previously sponsoring cars for Frank Cicci Racing and Kevin Harvick Incorporated. In 2010, Dollar General sponsored some races in the Camping World Truck Series for Kyle Busch Motorsports with Kyle Busch in the No. 18 Toyota Tundra and sponsored Kyle Busch's Motorsports No. 51 Toyota Tundra for four races in 2014 with Busch driving three and Erik Jones driving one.[43] Dollar General was the title sponsor for Nationwide Series races held in Charlotte every fall, Chicagoland every summer, and Phoenix in the spring. On May 23, 2016, Dollar General announced they would withdraw its sponsorship from NASCAR at the end of the 2016 season.[44]

Dollar General is also active in the IndyCar Series since 2008, serving as the primary sponsor for owner/driver Sarah Fisher's Sarah Fisher Racing team.[45] In 2010, both Fisher and Graham Rahal drove part-time for the team finishing 9th at the Honda Grand Prix of St. Petersburg. Fisher also led the field at the Peak Antifreeze & Motor Oil Indy 300 at Chicagoland Speedway. In 2011, Dollar General continued to sponsor Sarah Fisher Racing, the team was still part-time but Ed Carpenter drove for nines races starting at the 2011 Indianapolis 500. Since 2012 Dollar General is no longer a sponsor for Sarah Fisher's Sarah Fisher Racing.[46]


Dollar General became the sponsor of the Dollar General Bowl, formerly the GoDaddy Bowl, in Mobile, Alabama on August 17, 2016.[47] In May 2019, Dollar General withdrew its title sponsorship of the Mobile bowl game.[48]


Dollar General sells products from national name brands like Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestlé, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo.[49]

In 2018, Dollar General expanded its product offerings to include the “Better for You” assortment that aim to offer healthier options from brands like Kashi, Annie's, Back to Nature and Kind.[50]

By the end of its 2019 fiscal year, Dollar General offered its produce assortments in more than 650 stores, with plans to expand its produce offerings to an additional 400 stores in FY 2020.[51]

Private brands[edit]

Dollar General created its abbreviation, the letters "DG", as a store brand for "inexpensive" household products sold through the Dollar General stores. DG is also the company's NYSEticker symbol.

Dollar General uses the Clover Valley and Good & Smart store brand for grocery products and the Smart & Simple brand for additional products. Other Dollar General brands specific to one department include Sweet Smiles (bulk candy), Nature's Menu, Forever Pals and Heartland Farms (pet food and products, formerly EverPet), Gentle Steps (diapers and wipes), Studio Selection (beauty, hair and skin care), Believe Beauty (beauty care and makeup), TrueLiving (housewares and laundry), Comfort Bay (towels, blankets and pillows), Open Trails (men's apparel), Zone Pro (sportswear) and Bobbie Brooks (women's apparel).[52]

  • Dollar General DG products.

  • Clover Valley water bottles.


The brand name Rexall was first established in 1903 by Louis K. Liggett and gradually became a powerhouse as a pharmaceutical drug store chain.[53] In March 2010, Dollar General became the exclusive retailer for Rexall products. Rexall vitamins and supplements began appearing at Dollar General stores in March and by fall 2010 a full line of Rexall products was available at Dollar General.[54]

Corporate affairs[edit]

Board of directors[edit]

Dollar General Board of Directors as of June 2020 are: Michael M. Calbert (Chairman of the Board), Todd Vasos (CEO), Warren Bryant, Patricia Fili-Krushel, Timothy I. McGuire, William Rhodes III, Debra A Sandler and Ralph E. Santana.[55]


Dollar General has more than 16,368 stores in 46 states,[56] and approximately 143,000 employees.[57] Dollar General also has 17 distribution centers in 16 states.[3] Since 2017, DG has opened stores in North Dakota, Wyoming and Washington. As of early 2020, DG does not have stores in four states: Alaska, Hawaii, Idaho and Montana.[58]

Truck delivering Dollar General goods to a store in Corydon, Iowa.
(As of March 2020) Stores Distribution centers Fresh distribution facilities
Alabama 7961 0
Arizona 1210 0
Arkansas 4520 0
California 2261 0
Colorado 510 0
Connecticut 640 0
Delaware 470 0
Florida 9001 0
Georgia 9151 1
Illinois 5780 0
Indiana 5661 1
Iowa 2640 0
Kansas 2470 0
Kentucky 5651 0
Louisiana 5740 0
Maine 580 0
Maryland 1400 0
Massachusetts 500 0
Michigan 5740 0
Minnesota 1630 0
Mississippi 5381 0
Missouri 5471 1
Nebraska 1280 0
Nevada 220 0
New Hampshire 400 0
New Jersey 1480 0
New Mexico 990 0
New York 4951 0
North Carolina 8700 1
North Dakota 420 0
Ohio 8581 1
Oklahoma 4611 0
Oregon 570 0
Pennsylvania 7811 1
Rhode Island 200 0
South Carolina 5641 0
South Dakota 550 0
Tennessee 8150 0
Texas 1,5522 0
Utah 110 0
Vermont 370 0
Virginia 4351 0
Washington 460 0
West Virginia 2490 0
Wisconsin 1921 0
Wyoming 40 0


Dollar General brand duct tapeshowing Dolgencorp on the side.


Dolgencorp is a wholly owned subsidiary of Dollar General Corporation. Dollar General brand products are manufactured under the Dolgencorp subsidiary.[59]

In 2020, Dolgencorp has disappeared from packaging and has been replaced with Old East Main Co.[citation needed]

Dollar General Global Sourcing[edit]

In 2004, a Dollar General office was opened in Hong Kong to oversee the global sourcing operations through exporting and importing products of Dollar General related goods.[60]

Dollar General Literacy Foundation[edit]

Since 1993, Dollar General has provided funding of literacy and education programs through its subsidiary Dollar General Literacy Foundation. Every year the Dollar General Literacy Foundation awards funds to nonprofit organizations, schools and libraries within a 15-mile radius of a Dollar General store or distribution center. It has awarded more than $182 million in grants to literacy organizations that have helped more than 11 million individuals learn to read, prepare for the high school equivalency, or learn English.[61] In 2020, the Dollar General Literacy Foundation awarded $8.6 million to approximately 970 nonprofit organizations, schools and libraries, which marked its largest one-day grant announcement.[62] The Dollar General Literacy Foundation also celebrated its 25th anniversary in 2018.[63]


Perpetuating economic distress[edit]

Dollar General, along with other dollar store chains, while "sometimes [filling] a need in cash-strapped communities" where supermarkets have closed, are regarded not "merely a byproduct of economic distress. They’re a cause of it.” Dollar store chains, in "capitalizing on a series of powerful economic and social forces—white flight, the recent recession, the so-called “retail apocalypse”—all of which have opened up gaping holes in food access...might not be causing these inequalities per se, they appear to be perpetuating them". The rapid growth in dollar stores across the USA have created food deserts and a “dollar store belt”. Originally opened with local tax incentives, a number of municipalities have been adding zoning bylaws to discourage dollar stores.[65] According to a study done by the Institute for Local Self-Reliance, dollar stores tend to create fewer and lower wage jobs than independent grocery stores.[66][67] The report claims that dollar stores stifle local competition, thereby allegedly hurting the communities they are serving.[68]

In March 2020, the retailer announced plans to expand produce assortments to approximately 400 stores in addition to the 650 stores where it is already in place during its 2020 fiscal year. In February 2019, the University of Nevada, Las Vegas published a story, which found that the quality of fruits and vegetables at dollar stores is just as good as regular grocery store produce.[69]

Financial irregularities[edit]

On April 30, 2001, Dollar General Corp was liable for making false statements or failing to disclose adverse facts about the company's financial results,[70] and paid $162 million for settlement. The company also announced to restate its earnings for the past three fiscal years, due to accounting irregularities including allegations of fraudulent behavior.[71]

On March 3, 2005, Dollar General announced to restate its results for 2000 through 2003, due to a clarification of lease-accounting matters issued by the SEC.[72]

OSHA fines[edit]

In November 2014, Dollar General was fined $51,700 by the Occupational Safety and Health Administration (OSHA) following an inspection of a Brooklyn, Mississippi, branch of the store. The statement from OSHA notes that Dollar General has had repeated health and safety violations: "Since 2009, OSHA has conducted 72 inspections of Dollar General nationwide. Of those inspections, 39 have resulted in citations."[73] In April 2016, OSHA reported that further citations had been given to the store for exposing employees to the risk of electrical hazards due to missing face plates on electrical outlets. The store was fined $107,620.[74] In December 2016, OSHA has noted that some Dollar General stores continued to block fire exits with merchandise disregarding safety violations resulting in several fines.[75]

Dollar General Corp. v. Mississippi Band of Choctaw Indians[edit]

Main article: Dollar General Corp. v. Mississippi Band of Choctaw Indians

See also[edit]

Further reading[edit]


  1. ^ ab"Dollar General Plans To Hire Up To 20K New Employees". NASDAQ. April 14, 2021. Retrieved September 17, 2021.
  2. ^Mya Frazier (11 October 2017). "Dollar General Hits a Gold Mine in Rural America". BusinessWeek. Retrieved 17 October 2017.
  3. ^ abcdef"Dollar General Corporation 2019 Annual Report"(PDF).
  4. ^"Dollar General Market".
  5. ^ ab"DGX".
  6. ^"Store Locations". Dollar General. Retrieved September 17, 2021.
  7. ^"Dollar General". Retrieved 22 May 2020.
  8. ^"Cal Turner, 85; Founded Dollar General". New York Times. November 20, 2000. Retrieved 4 June 2017.
  9. ^Scavotto, Andrew. "Dollar General Founder Cal Turner Sr. Loved Small Town Life". Nashville Post. Retrieved 2 June 2017.
  10. ^"Dollar General Newsroom | Former Dollar General Chairman and CEO Cal Turner Receives Lifetime Achievement Award from Retail Merchandiser Magazine". Retrieved 2014-01-19.
  11. ^"Dollar General South Boston Distribution Center Celebrates 20 Years". April 13, 2017. Retrieved 26 June 2017.
  12. ^"Dollar General Reports Financial Results for Fiscal 2000 And Restated Results for 1999 and 1998". dollargeneral. Retrieved 4 June 2017.
  13. ^"Dollar General Closes Georgia Distribution Center". Nashville Post. April 19, 2000. Retrieved 4 June 2017.
  14. ^"Dollar General Corporation Names David A. Perdue, Jr. CEO". dollargeneral.
  15. ^Springer, Jon (August 23, 2010). "Dollar General Market: Still in the Lab". Supermarket News. Retrieved 4 June 2017.
  16. ^Malloy, Daniel (October 30, 2014). "On David Perdue, Dollar General and recalls of Chinese-made toys". AJC. Retrieved 18 June 2017.
  17. ^"Perdue steps down from Dollar General". Nashville Business Journal. June 21, 2007. Retrieved 4 June 2017.
  18. ^"KKR signs a record $6.9 billion buyout of Dollar General". The New York Times. March 12, 2007. Retrieved 31 March 2018.
  19. ^Susan Elzey (July 19, 2007). "Location part of store closing". Archived from the original on September 28, 2007. Retrieved August 13, 2007.
  20. ^"Dollar General Files for $750 MM IPO".[permanent dead link]
  21. ^Merced, Michael J. de la. "Dollar General Files for an I.P.O."The New York Times.
  22. ^Peterson, Kim (December 12, 2013). "Dollar General is opening full-sized grocery stores". CBS News. Retrieved 4 June 2017.
  23. ^"Dollar General Celebrates Grand Opening of its 12th Distribution Center in Bethel, Pennsylvania". May 31, 2014. Retrieved 26 June 2017.
  24. ^"Family Dollar rejects $9.7 bn acquisition bid by Dollar General". Charlotte News.Net. 21 August 2014. Retrieved 22 August 2014.
  25. ^RAMAKRISHNAN, SRUTHI (28 May 2015). "Dollar General says COO Vasos to replace Dreiling as CEO". Reuters. Retrieved 1 June 2015.
  26. ^"Dollar General Celebrates Grand Opening of Its 13th Distribution Center in San Antonio, Texas". June 6, 2016. Retrieved 26 June 2017.
  27. ^Noggle, Amber. "Development agreement approved for Dollar General distribution center". WKOW Madison, WI. Retrieved 15 September 2015.
  28. ^"Dollar General to add 10,000 workers in hiring spree". Retrieved 2016-09-18.
  29. ^Garcia, Tonya (April 6, 2017). "Dollar General acquires all 323 Dollar Express stores". Market Watch. Retrieved 8 June 2017.
  30. ^Davis, Ennis (January 23, 2018). "DOLLAR GENERAL INVESTING IN CITIES WITH DGX CONCEPT". Modern Cities. Retrieved 13 June 2018.
  31. ^"Dollar General Building New Distribution Center in Central Georgia". May 9, 2016. Retrieved 26 June 2017.
  32. ^Subik, Jason (July 1, 2017). "Dollar General breaks ground for new warehouse distribution center". The Leader-Herald. Retrieved 25 November 2017.
  33. ^Meyersohn, Nathaniel (December 7, 2017). "Dollar General is opening 900 new stores next year". CNN Money. Retrieved 16 December 2017.
  34. ^News, Recorder (October 23, 2019). "FIRST DELIVERY ARRIVES AT NEW DOLLAR GENERAL DISTRIBUTION CENTER". Recorder News. Retrieved 22 May 2020.
  35. ^"Dollar Express Chain Sells Out To Competitor Dollar General After 1.5 Years". Consumerist. 2017-04-04. Retrieved 2017-12-23.
  36. ^"Dollar General's 16,000th Store Helps Florida Community Recover from Hurricane Michael". October 15, 2019. Retrieved 22 May 2020.
  37. ^"Dollar General Corporation Reports Strong Third Quarter 2019 Financial Results". December 5, 2019. Retrieved 22 May 2020.
  38. ^"Dollar General Plans to Create 8,000 Net New Career Opportunities in FY 2020". February 3, 2020. Retrieved 22 May 2020.
  39. ^"Dollar General Expands Presence to 45 States". March 7, 2020. Retrieved 22 May 2020.
  40. ^"Dollar General Opens First Store in Washington State". April 20, 2020. Retrieved 22 May 2020.
  41. ^Reuters Staff (2021-04-14). "Dollar General to hire up to 20,000 workers as economy rebounds". Reuters. Retrieved 2021-04-14.
  42. ^"Vickers to run for Nationwide title with JGR". Yahoo! Sports. 2012-11-07. Retrieved 2012-11-07.
  43. ^"Dollar General to Sponsor Four Races on No. 51 Tundra in the NASCAR Camping World Truck Series". Kyle Busch Motosports. March 18, 2014. Archived from the original on March 24, 2014. Retrieved March 23, 2014.
  44. ^Jensen, Tom (May 23, 2016). "Dollar General leaving Joe Gibbs Racing, NASCAR at end of season". Retrieved May 23, 2016.
  45. ^"Dollar General Expands Sarah Fisher IndyCar Sponsorship To Six Races; Texas And Miami Presidents Weigh In". dollargeneral. Retrieved 4 June 2017.
  46. ^Petry, Tori (May 23, 2013). "Sarah Fisher isn't slowing down with racing". ESPN. Retrieved 4 June 2017.
  47. ^Moriarty, Morgan (December 23, 2016). "Yep, the Dollar General Bowl is the new name for the GoDaddy Bowl". SB Nation. Retrieved 21 June 2017.
  48. ^"Mobile's college bowl game no longer called 'Dollar General Bowl'". WKRG-TV. 29 May 2019. Retrieved 21 September 2019.
  49. ^About Us - Dollar General Retrieved 3 June 2020.
  50. ^Hallett, Louisa (December 6, 2018). "Dollar General is now 'better for you'". Store Brands. Retrieved 3 June 2020.
  51. ^Rueter, Thad (May 26, 2020). "Dollar General Expands Fresh Produce Offerings". Progressive Grocer. Retrieved 3 June 2020.
  52. ^"Dollar General Private Brands". Dollar General. Retrieved 3 June 2020.
  53. ^Mrozinzski, Josh. "Once a powerhouse in pharmaceuticals, Rexall is now for many a memory". The Times-Tribune. Retrieved 14 June 2017.
  54. ^"My Private Brand – Rexall Private Brands Come to Dollar General". My Private Brand. March 25, 2010. Retrieved 2014-01-19.
  55. ^"Board of Directors". Dollar General Investor Relations. Retrieved 2 June 2020.
  56. ^"Store Locations & Map".
  57. ^"Dollar General". Fortune. Retrieved May 22, 2020.
  58. ^"Dollar General Expands Presence to 45 States".
  59. ^"Company Overview of Dolgencorp, LLC". Retrieved 16 October 2017.
  60. ^"Company Overview of Dollar General Global Sourcing Limited". Retrieved 17 October 2017.
  61. ^"Dollar General Literacy Foundation - About Us". Dollar General Literacy Foundation. Retrieved 2 June 2020.
  62. ^"Dollar General Literacy Foundation Makes Largest One-Day Grant Announcement to Support National Literacy Programs". May 14, 2020. Retrieved 2 June 2020.
  63. ^"Dollar General Literacy Foundation Awards More Than $8.3 Million to More Than 1,000 Schools, Nonprofits and Literacy Organizations". Retrieved 11 October 2018.
  64. ^Jackman, Caresse (May 29, 2015). "Swartz Creek woman takes push for overtime reform to Washington D.C." ABC 12 News. Retrieved 7 December 2017.
  65. ^Misra, Tanvi (December 20, 2018). "The Dollar Store Backlash Has Begun". CityLab. Retrieved May 20, 2019.
  66. ^"The Impact of Dollar Stores and How Communities Can Fight Back (Fact Sheet)". Institute for Local Self-Reliance. Retrieved 2 June 2020.
  67. ^Jackman, Caresse (May 29, 2015). "Swartz Creek woman takes push for overtime reform to Washington D.C." ABC 12 News. Retrieved December 7, 2017.
  68. ^Nathaniel Meyersohn. "Dollar stores are facing backlash across America". CNN. Retrieved 2019-07-19.
  69. ^Neiman, Haven; Summers, Keyonna. "The Dollar Store Diet: Produce Quality Matches Traditional Chains". University of Nevada, Las Vegas News Center. Retrieved 2 June 2020.
  70. ^"U.S. District Court CIVIL DOCKET FOR CASE #: 3:01-cv-0038"(PDF). Archived from the original(PDF) on 2009-04-11. Retrieved 2013-06-17.
  71. ^"Dollar General Reports Financial Results for Fiscal 2000 And Restated Results for 1999 and 1998".
  72. ^"Dollar General Corp to restate 2000–2003 results".
  73. ^"Dollar General in Brooklyn, Mississippi, cited for repeat safety hazards; more than $51K in fines proposed". Occupational Safety and Health Administration.
  74. ^"OSHA inspection finds Mississippi Dollar General store continues to expose workers to safety hazards despite recent citations, penalties". OSHA. 14 April 2016. Retrieved 18 April 2016.
  75. ^Gollan, Jennifer (December 20, 2016). "Why Dollar General has a fire problem". Retrieved 1 December 2017.

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