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About Us

99 Ranch Market, also known as Tawa Supermarket, was established in 1984 by Mr. Roger Chen. As a Taiwanese immigrant, he noticed a cultural gap in the typical American supermarket where he saw a need for an Asian supermarket in surrounding communities. He filled that gap and thus, the very first 99 Ranch Market was born.

Our company slogan, “For 100, we try harder” demonstrates our commitment to alwaysprovide the best products and services to the communities we serve. “Ranch Market” represents freshness and symbolizes our promise to deliver the freshest products. With the support of our loyal customers, hardworking employees, and supportive vendors, we have grown to become one of the largest Asian supermarket chains with 54 stores across 10 states.

Looking towards our bright future, we are determined to take our company to the next level and provide more convenience and value for our customers. By implementing new technologies and solutions, we now offer online shopping, in-store pick-up,  and same-day delivery services (selected stores only). In order to introduce the diversity of Asian food culture, we’ve launched a new modern “Eat Up” food court at all new store locations.

Sours: https://www.99ranch.com/about


Roger H. Chen (Chinese: 陳河源; pinyin: Chén Héyuán[1]) is a Taiwanese-born American businessman. He is the founder and CEO of Tawa Supermarket Inc. and Man Wah Supermarkets. He immigrated to the United States in his 30s established the 99 Ranch Market chain, specializing in Asian and Asian American foodstuffs and retail to the mainstream American population. Since the stores first opening in 1984, he became involved in the food product manufacturing and real estate development aspects of the store. Through various license agreements, there have been numerous 99 Ranch supermarkets established in other states around America as well as internationally.[2]

Life and career[edit]

Chen was born and raised in Taiwan in the 1950s and 1960s - an era where there was political turmoil between Taiwan and Mainland China. He studied received a Bachelor of Science in agriculture and business at the National Taiwan University in Taipei. Chen would then branch out into international trade and the shipping business and came to Southern California regularly to import American cars to Taiwan. During this time, Chen also became acquainted with Frank Jao, a real estate developer who was largely responsible to for the establishment of a little Saigon in Westminster California. He immigrated to the United States in 1983 with his family and settled in Fountain Valley, California and then the neighboring Anaheim Hills, California. His first attempt to enter the shipping business was unsuccessful as he would export cars and computers to Taiwan from the United States but couldn't compete with already well-established exporters.[2]

The 99 Ranch market chain[edit]

99 Ranch Market in Spring Branch, Houston

Through observing many "mom-and-pop" grocery stores within the Vietnamese community in the Orange region of Southern California, Chen would then come upon the idea of opening a Western-style grocery store chain that sold Asian foodstuffs.

In 1985, Chen incorporated his company under the name, Tawa Supermarkets, Inc. and would even begin engaging in the development of its own food products. Chen would then approach Union Bank to open a second store, given the success that he encountered with the first store. He was then able to secure sufficient funding for his 99 Price Market (where it became the brand name for his eventual 99 Ranch market chain). By 1988, Chen then convinced Taiwanese investors to construct a retail complex that was able to accommodate restaurants and stores and as well as a 36,000-square foot supermarket in Rowland Heights, a suburb that was located in the Eastern part of Rowland Heights, where the suburb was located east of the well-known Chinese American community of Monterey Park. It was during this time that Chen would then rename his supermarket chain, the "99 Ranch Market". Since 1988, 99 Ranch Market chains have opened across the United States with stores located in areas such as San Gabriel, Hawaii, Las Vegas, Nevada, Seattle, Washington, and Phoenix, Arizona. Tawa Supermarkets has also released its development its very own food products such as Kimbo, 99, Sinbo, I-Pin, and Flying Horse on Earth. Stores have also opened internationally in Jakarta, Indonesia and other 99 Ranch openings in Hong Kong and Taiwan are also coming into fruition.[2]

[edit]


This article "Roger H. Chen" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Roger H. Chen. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

Sours: https://en.everybodywiki.com/Roger_H._Chen
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A wide array of ethnic groceries can be bought near and in Davis, but the stores are rather spread out.

Davis

General

Asian

Middle Eastern

Italian

Indian/Pakistani/Bengali/Fiji

Woodland

Asian

Indian

Mexican

Sacramento

Asian

Chinese/Vietnamese

There are a large number of Chinese- and Vietnamese-owned restaurants/markets in south Sacramento on Stockton Blvd. between Fruitridge Rd. and Florin Rd. The area is about 20 miles away from Davis but there is also a Costco further south on Stockton Blvd. to make it worth your while. A few of these markets as well as other Asian grocers are listed below.

  • 99 Ranch Market (4220 Florin Rd. Sacramento)
  • Asian Food Center (1301 Broadway Sacramento, 916-448-0887) - veggies are fresher and cheaper than the bigger stores due to higher turnover I believe
  • Gold Star Supermarket (5815 Stockton Blvd. Sacramento)
  • Khan Hing Supermarket (6418 Stockton Blvd. Sacramento)
  • SF Supermarket (6930 65th St. #123 Sacramento)
  • Tian Ran Tea (inside 99 Ranch Market at 4220 Florin Rd. Sacramento) - for a wonderful variety of teas, teaware, and free tea tastings
  • Wing Wa Supermarket (6021 Stockton Blvd. Sacramento)
  • Opposite the Sacramento Farmers Market (5th & Broadway [Sunday]) there is a smaller market that sells Asian veggies, tofu, even chicken & eggs.

Japanese

Korean

The local large Korean American community is centered near Rancho Cordova (Bradshaw & I-50). Several Korean-owned markets are in that area.

  • Koreana Plaza Market (10971 Olson Drive, north on Zinfandel, right on Olson) - large and wonderful. supermarket +
  • Smile Food Mart Smile Food Market (2948 Bradshaw Rd, north on Bradshaw) - small, crowded, funky
  • Kyopo Market (9531 Folsom Blvd, north on Bradshaw, left on Folsom) - have not been there recently
  • Jin Mi Foods (9235 Folsom Blvd, north on Bradshaw, left on Folsom) - take out food, including dduk
  • Asian Food Mart (9345 La Riviera Dr, corner w/ Folsom Blvd, next to Jin Mi) - medium sized, well established.
  • Oriental Food (9180 Kiefer Boulevard, south on Bradshaw, then turn on Keifer) - never been there

Philippine

Closer to South Sacramento and Elk Grove are more Filipinos and thus more Filipino stores and eateries. Off of the West Mack Blvd exit will be a bunch of Filipino stores including an international market.

Italian

Middle Eastern

Eastern European

Russian/Ukranian

  • Europa Food Market
  • Koreana Plaza Market (10971 Olson Drive, Rancho Cordova; exit north on Zinfandel, right on Olson) - that's right, it's a Korean market but it also has Russian/Ukrainian beers, breads, meats, pickles, kefir, and etc.

Indian

Jewish

Latino and South American

Elsewhere

  • County Square Market — Large Asian supermarket in Vacaville. Wide variety of produce and groceries; greasy, sweaty take-out food offered. Large seafood department with live animals (frogs too). I only go for the produce, soft drinks and junk food. You can get all kinds of things here that you can't really find anywhere, such as fresh jackfruit, frozen durians, hello kitty/ grumpy cat affiliated drinks and many different flavors of ice cream (coconut sport, lychee, etc).
Sours: https://localwiki.org/davis/Ethnic_Markets
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99 Ranch Market

Taiwanese-American supermarket chain

99ranch-logo.png

Native name

大華超級市場
TypePrivate
IndustryRetail
Founded1984; 37 years ago (1984) as 99 Price Market in Westminster, California
FounderRoger H. Chen (Founder and CEO)
HeadquartersBuena Park, California

Number of locations

52

Area served

California, Oregon, Washington, Nevada, Texas, New Jersey, Massachusetts, and Virginia
ProductsBakery, dairy, deli, frozen foods, grocery, meat, produce, seafood, snacks, liquor
ParentTawa Supermarket Inc.
Website99ranch.com

99 Ranch Market (simplified Chinese: 大华超级市场; traditional Chinese: 大華超級市場) is an American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California. 99 Ranch has 54 stores (as of June 2021), primarily in California, with other stores in Nevada, Oregon, Washington, New Jersey, Texas, Maryland, Massachusetts, Arizona, and Virginia.[1] The company also started offering shopping via its website in 2014. In February 2021, the company also launched their mobile app for grocery delivery.

Founded in 1984 by Taiwanese immigrant Roger H. Chen, 99 Ranch Market has grown into the largest Asian supermarket chain in the United States.[2]

The parent company Tawa Supermarket Inc. also owns 168 Market, a smaller Taiwanese-American supermarket chain which has 6 stores in California and Nevada.[3]

History[edit]

Roger Chen, a Taiwanese-born American, opened the chain's first location in 1984 in Little Saigon, a Vietnamese American community located in Westminster, California[4][5][6] (now closed). In 1987, a second market was opened in Montebello (also now closed). It was originally called 99 Price Market but was eventually renamed 99 Ranch Market to give the supermarket a somewhat trendier name.

The supermarket's name has led to some confusion throughout time. Most commonly, there is debate over the chain's name, with many referring to the supermarket as "Ranch 99." This may stem from the fact that many store locations' front signage is designed with the "99" logo between the words "Ranch" and "Market." The company, however, is and has always been officially branded as "99 Ranch." In addition, some of the stores (especially those in Southern California) are located in the same market area as the similarly named 99 Cents Only Stores, but nevertheless there is no relation between the two chains (99 Ranch Market specializes in Asian-American supermarket products while 99 Cents Only is a variety store that sells products at a price ending with 99 cents). Likewise, in Phoenix, Arizona, there is a similarly named ethnic supermarket called "Pro's Ranch Market", but instead of selling Asian products it sells completely different Mexican products.[7][8]

Prior to 1998, all stores that were opened outside of California were done through franchisees. Except for a single store in Nevada, all of these franchises had either failed (Hawaii and Georgia), become independent (Indonesia), or both (Arizona).[2]

In their first expansion outside of California, company owned stores were opened in the Seattle area at the Great Wall Shopping Center in 1998[9] and a second store at the Edmonds Shopping Center in 2003.[10]

Over the years, 99 Ranch Market has developed into the largest Asian supermarket chain, with its own production facilities, including farms and processing factories. The chain is currently headquartered in Buena Park, California.

In addition to its American stores, it maintains its own production facilities in China and these company-owned plants have implemented quality control measures to ensure that products from China are compliant with Food and Drug Administration standards and regulations.[citation needed]

A franchise store was established in Atlanta at the Asian Square in 1993.[11][12] This store was unable to compete with more recently opened East Coast based chains like Super H Mart and closed in 2010.[13]

In 1993, the parent of the 99 Ranch Asian supermarket chain, Tawa Supermarkets, created a Chinese-Canadian supermarket chain called T & T Supermarket (大統華) as a joint venture with Uni-President Enterprises Corporation of Taiwan and a group of Canadian investors headed by President and CEO Cindy Lee.[14] T&T initially started stores in the Vancouver area, and then expanded throughout Canada and into Edmonton, Calgary and Toronto. Tawa and partners sold the T&T Supermarket chain to Loblaw Companies in 2009 for $225 million.[15][16]

In 1995, the first 99 Ranch Market location in the state of Nevada was opened by a franchise that was owned by Chen's nephew Jason Chen as the anchor for the new Chinatown Plaza development in Las Vegas.[17][18][19] A second Las Vegas area location was opened two decades later in October 2015.[20]

In Phoenix, a franchise store was established by E&E Supermarkets in 1997 at the Chinese Cultural Center.[21] Unfortunately, this venture did not last long. E&E Supermarkets filed for bankruptcy in 1999 and the store was eventually closed.[22] 99 Ranch Market reentered the Phoenix market in May 2021 by opening a store in Chandler, Arizona.[23]

Another franchise store in Honolulu was established by Sunrise USA, Inc. in 1998 at the Moanalua Ethnic Village.[24] This store was closed in 2007.[25][26]

In 1997, PT Supra Boga Lestari established a franchise in Jakarta, Indonesia. After the May 1998 riots, PT Supra Boga Lestari decided it was best to break its ties with Tawa and become independent while using the similarly sounding "Ranch Market" and "Ranch 99 Market" names in Indonesia.[27][28][29][30]

Expanding into Texas, two company owned stores were opened near Houston in 2008[31] and 2009[32] while a third store was opened in the Dallas–Fort Worth metroplex at Plano in 2010.[33][34] A fourth Texas location opened up in Carrollton[35] in March 2016 followed by a fifth location in Katy in August 2016.[36] A sixth location in Austin, TX opened on March 3, 2018.[37]

In 2006, the parent company Tawa Supermarket Inc. established a new Taiwanese-American supermarket chain, 168 Market, as a lower-cost alternative to 99 Ranch Market. The two chains share the same management team and owners. As of 2020, 168 Market has 5 stores in California and one in Nevada.[3]

The company's first store location east of the Mississippi River was opened in Edison, New Jersey in January 2017 in a former Pathmark location.[38] A second New Jersey location was opened in April 2017 in Jersey City.[39]

In August 2017, the company opened its first Oregon store in Beaverton.[40]

In April 2018, the company opened its first store in the state of Maryland, in Gaithersburg.[41]

In January 2020, the company opened its first Massachusetts store in Quincy.[42]

In August 2020, the company opened its first store in the state of Virginia, in Fairfax.[citation needed]

Customer base[edit]

Although most of its customers are ethnic Chinese Americans, shoppers also include recent immigrants from China, ethnic Chinese from Vietnam, and others. The chain sells a wide range of imported food products and merchandise from mainland China, Hong Kong, Taiwan, Japan, Korea, and Southeast Asia (particularly Vietnam and Thailand). It also carries some domestic products made by Chinese American companies and a limited selection of mainstream American brands. In addition, it has also reached out to pan-Asian customers, especially Filipino Americans and Japanese Americans, by opening locations in areas predominantly populated by people of these two ethnicities.[citation needed]

Because 99 Ranch Market serves a predominantly Chinese American base, Mandarin Chinese serves as the lingua franca of the supermarket and its adjacent businesses. In-store PA announcements announcing specials are multi-lingual and often in Mandarin and Cantonese, less often in English.

The name of the chain includes "99," a number considered lucky by ethnic Chinese. The number nine in Chinese sounds like the word for "long-lasting."[4]

In earlier times, the company utilized an English slogan of "united at heart for a better future," with the Chinese slogan being "大華與您共創未來" (Dà Huá yǔ nín gòngchuàng wèilái - "99 Ranch is creating the future together with you").[43] As of 2017, the company has grown towards a new and singular English slogan of "Your Favorite Destination For Asian Food Since 1984."

General locations[edit]

Generally, the chain locates its stores in newer suburban Mandarin-speaking immigrant communities, such as Milpitas, California, where the supermarket is strategically located near the technology industries of the Silicon Valley which employ many Asian immigrants, and Irvine, California, where wealthy Taiwanese Americans settled during the 1990s.

Non-suburban locations tend to be located in multi-ethnic districts. For instance, the Van Nuys, California and Richmond, California stores are located in multi-cultural neighborhoods and are popular among African American, Mexican American, and white American customers, as well as Chinese-speaking customers.

In California, the chain has purportedly not been as popular in older Chinese communities. The 99 Ranch in Los Angeles' Chinatown operated in the Bamboo Plaza area for several years, but eventually the store was closed, perhaps due to its obscure location and lack of parking space, and perhaps due to competition from local small grocers, who have maintained their popularity among elderly Chinese American shoppers.[citation needed]

Setting up in suburbia, 99 Ranch Market is often the only Asian American supermarket and shopping center for miles around. For instance, 99 Ranch Market is one of the very few Asian supermarkets operating in the San Fernando Valley.

Given the market chain's premium locations, the costs of rent for tenants are generally high, but other Chinese businesses, such as Sam Woo Restaurants, Chinese traditional medicine shops, and gift stores, have been known to follow 99 Ranch Market to its new locations, with 99 Ranch market becoming the anchor tenant for the smaller stores and restaurants within developing Asian suburban shopping areas. For example, in Phoenix, Arizona, the state's first 99 Ranch Market opened as part of a larger "COFCO Center" that offers a number of Asian restaurants and shops for the city and surrounding areas.[44][45]

Since 2008, 99 Ranch Market has opened locations in Texas, in particular Houston (2008),[31]Sugar Land (2009),[32]Plano (2010),[33]Carrollton (2016),[35]Katy (2016),[36]Austin (2018),[46] and Frisco (2019).[47] This is in response to the growing population of Asian-Americans in Texas in the 2000s.

Most 99 Ranch Markets are company-owned. The only franchised locations remaining in the United States are those in Las Vegas.[19]

Store layout and offerings[edit]

In design, 99 Ranch Market stores are similar to mainstream American supermarkets, with aisles that are wider and less cluttered than in most other Chinese markets. The supermarket accepts credit cards for totals above $5.00 whereas many markets in old Chinatowns do not. Also, a scant handful of 99 Ranch Market locations have an in-store branch of East West Bank, a major Chinese American bank.[48]

Most 99 Ranch Market locations have a full-service take-out deli serving a combination of Cantonese, Taiwanese, and Szechuan fare. Some of the delis in the markets also feature sushi, or pre-cooked meats, such as Cantonese roast duck (huo ya) and barbecued pork (Char Siu). These stores also have a bakery with decorated cakes and fresh Chinese pastries; most of the bread products and pastries sold in the markets are no longer being made inside the store. The 99 Ranch locations that do not have delicatessens and/or bakeries simply operate as bare-bones markets.

99 Ranch Market used to operate a membership VIP card program and send out direct mail circulars with coupons. All of these programs and promotions were discontinued in August 2007, in favor of offering all customers the same price benefits. Although the chain remains successful and popular, prices are on average generally higher when compared to smaller non-chain Chinese groceries. In 2014, 99 Ranch Market re-launched a new point rewards program known as the Super Rewards Card, where customers gain 1 point for every pre-tax dollar spent. The chain also regularly runs sweepstakes giveaways, having worked with automakers such as Lexus, BMW, and Toyota.

The chain also runs major advertising campaigns, including in-print ads in Chinese-language newspapers such as World Journal and radio ads on Chinese-language radio in Southern California.

See also[edit]

References[edit]

  1. ^https://99ranch.com/stores
  2. ^ abLanyon, Charley (March 11, 2019). "The story of 99 Ranch Market, largest Asian supermarket chain in US". South China Morning Post. Retrieved March 11, 2019.
  3. ^ ab"168 MARKET - Trademark Details". Justia. August 7, 2019. Retrieved March 9, 2020.
  4. ^ abPellissier, Hank (May 21, 2011). "99 Ranch Market". The New York Times. Retrieved June 26, 2011.
  5. ^Hamilton, Denise (April 27, 1997). "99 and Counting: Roger Chen's chain of Ranch Markets is growing by leaps and bounds, thanks to his cross-cultural strategy of offering traditional Asian foods in a Western-style setting". Los Angeles Times.
  6. ^Ganga, Maria (December 11, 1988). "Asian Lure for Anglos Growing Tawa Supermarket Chain Blueprints Expansion Beyond Its Ethnic Roots and Neighborhoods". Los Angeles Times. p. AM7. ProQuest 909203246.
  7. ^Hahnefeld, Laura (June 3, 2013). "Pro's Ranch Markets Files for Chapter 11". Phoenix New Times.
  8. ^Brown, Brandon (May 31, 2013). "Pro's Ranch Markets files for Chapter 11 bankruptcy". Arizona Republic.
  9. ^Kim, Nancy (September 14, 1997). "'Pan-Asian' mall planned in Kent; California developer to combine stores, restaurants in huge shopping center". Puget Sound Business Journal.
  10. ^Tice, Carol (November 3, 2002). "More local Kmart closures? Nine Washington stores on list of potential sites". Puget Sound Business Journal.
  11. ^Zhao, Jianli (2002). Strangers in the City: The Atlanta Chinese, Their Community, and Stories of Their Lives. Psychology Press. p. 84. ISBN .
  12. ^Fay, Tim (December 2, 1993). "2 centers to debut for Asian Americans". Atlanta Journal-Constitution. p. A13.Alternate Link via NewsBank.
  13. ^Keng, Natalie (May 2011). "Eat, Shop & Explore: Asian supermarkets offer fresh, colorful delicious food". Atlanta INtown. 17 (5). p. 32.Alternate Link via Issuu.
  14. ^Wong, Jan (January 15, 2005). "Bok choy meets Main Street". The Globe and Mail.
  15. ^"Loblaw buying T&T Asian food chain". CBC News. July 24, 2009.
  16. ^"T&T Supermarkets sold to Loblaws Inc. for $225 million; Cindy Lee was a self-described housewife in 1993 when she opened her first Asian grocery store in Richmond". Vancouver Sun. July 25, 2009. Archived from the original on November 11, 2014.
  17. ^Chung, Sue Fawn (2011). The Chinese in Nevada. Arcadia Publishing. ISBN  – via Google Books.
  18. ^Newman, Barry (April 28, 2004). "Cultural Oases: For Asians in U.S., Mini-Chinatowns Sprout in Suburbia; Mr. Chen's Las Vegas Mall Feeds a Growing Hunger; Comfort Zones in Heartland; Ms. Wu Eyes the Pork Snouts". The Wall Street Journal (Eastern ed.). p. A.1. ProQuest 398845657.
  19. ^ abShubinski, Jennifer (February 16, 2004). "Small grocers work to tap niche markets". Las Vegas Sun.
  20. ^"99 Ranch Market opens doors to new Las Vegas store". Asian Journal. October 15, 2015. Archived from the original on August 27, 2017. Retrieved August 26, 2017.
  21. ^Netherton, Martha (December 14, 1997). "In Sites: CBT wants Valley customer service center; Chinese grocery opens". Phoenix Business Journal.
  22. ^Gabriel, Angela (October 29, 1999). "99 Ranch Market stays open after new management steps in". The Business Journal. 19 (55). p. 5.
  23. ^"99 Ranch Market Grand Opening in Chandler, AZ - 99 Ranch Market". www.99ranch.com. Retrieved May 27, 2021.
  24. ^"Mapunapuna shopping mall grows". Pacific Business News. March 15, 1998.
  25. ^Daysog, Rick (December 23, 2006). "99 Ranch Market to close next year". Honolulu Advertiser.
  26. ^Wu, Nina (February 23, 2007). "Palama market in talks over 99 Ranch lease; The Korean supermarket operator may take the space, but not the name". Honolulu Star-Bulletin.
  27. ^"Ranch Market downsizes IPO to at least US$14 million". Jakarta Post. May 15, 2012. Archived from the original on May 16, 2012.
  28. ^"Our Story". Ranch 99 Market Indonesia. Archived from the original on December 31, 2013.
  29. ^"Welcome to our blog!". Ranch 99 Market Indonesia. Archived from the original on October 21, 2013.
  30. ^Trisnadi, Ade Irwan (June 23, 2010). "Profile: Nugroho Setiadharma: Developing a premium supermarket". Jakarta Post. Archived from the original on December 29, 2010.
  31. ^ abDawson, Jennifer (October 12, 2008). "99 Ranch Market hitches Asian post to Houston with first store in Texas". Houston Business Journal.
  32. ^ abWalsh, Robb (November 9, 2009). "99 Ranch Market Grand Opening". Houston Press.
  33. ^ abPierce, Kim (July 18, 2010). "Coming to Plano: So-Cal Asian supermarket". Dallas Morning News. Archived from the original on February 6, 2015.
  34. ^Brock, Katherine Cromer (July 19, 2009). "Redevelopment attracts 99 Ranch Market". Dallas Business Journal.
  35. ^ ab"Grand Opening! 99 Ranch Market -Carrollton". Fruitealicious - Bubble Tea Blog. March 24, 2016. Archived from the original on July 20, 2016.
  36. ^ ab"99 Ranch Market Grand Opening in Katy". Katy Magazine. August 10, 2016.
  37. ^"Asian Grocery Chain 99 Ranch Market Opens Austin Location in March". Eater Austin. Retrieved March 21, 2018.
  38. ^Cloud, Kristen (February 1, 2017). "99 Ranch Makes East Coast Debut In Former New Jersey Pathmark". The Shelby Report.
  39. ^"99 Ranch Hosts Grand Opening Today With Special Discounts And Giveaways". Jersey Digs. April 21, 2017.
  40. ^"99 Ranch Market Celebrates its First Store Opening in Oregon State" (Press release). 99 Ranch Market. August 24, 2017.
  41. ^Rowles, Laura (May 2, 2018). "99 Ranch Market Opens First Store in Maryland". Montgomery Community Media.
  42. ^"Grand Opening of 99 Ranch Market in Quincy, MA". 99 Ranch Market. January 9, 2020. Retrieved January 20, 2020.
  43. ^"Slogan used in 2011". 99 Ranch Market. Archived from the original on July 7, 2011. Retrieved June 26, 2011.
  44. ^"COFCO Center retail guide". COFCO. Archived from the original on February 9, 2015. Retrieved January 3, 2015.
  45. ^"No Chinatown? No Problem! Part V: Phoenix". The Daily Meal. December 1, 2014.
  46. ^Nadia Chaudhury, "Asian Grocery Chain 99 Ranch Market Opens Austin Location in March", Eater, February 14, 2008. Retrieved May 22, 2018.
  47. ^Chapin, Adele (January 14, 2019). "Frisco Will Soon Be Home To An Extravagant Asian Food Hall". Eater Dallas. Retrieved September 20, 2021.
  48. ^Kristof, Kathy M. (September 3, 2001). "East West Bancorp to Partner With 99 Ranch Market; Banks: First supermarket branches are expected to open early next year". Los Angeles Times.

External links[edit]

Sours: https://en.wikipedia.org/wiki/99_Ranch_Market

Ranch wiki 99

Roger H. Chen

99 Ranch Market is a Taiwanese-American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California. 99 Ranch has 53 stores (as of January 2020), primarily in California, with other stores in Nevada, Oregon, Washington, New Jersey, Texas, Maryland, and Massachusetts. The company also started offering shopping via its website in 2014.

Founded in 1984 by Taiwanese immigrant Roger H. Chen, 99 Ranch Market has grown into the largest Asian supermarket chain in the United States.

The parent company Tawa Supermarket Inc. also owns 168 Market, a smaller Taiwanese-American supermarket chain which has 6 stores in California and Nevada.

History

Roger Chen, a Taiwanese-born American, opened the chain's first location in 1984 in Little Saigon, a Vietnamese American community located in Westminster, California (now closed). In 1987, a second market was opened in Montebello (also now closed). It was originally called 99 Price Market but was eventually renamed 99 Ranch Market to give the supermarket a somewhat trendier name.

The supermarket's name has led to some confusion throughout time. Most commonly, there is debate over the chain's name, with many referring to the supermarket as "Ranch 99." This may stem from the fact that many store locations' front signage is designed with the "99" logo between the words "Ranch" and "Market." The company, however, is and has always been officially branded as "99 Ranch." In addition, some of the stores (especially those in Southern California) are located in the same market area as the similarly named 99 Cents Only Stores, but nevertheless there is no relation between the two chains (99 Ranch Market specializes in Asian-American supermarket products while 99 Cents Only is a variety store that sells products at a price ending with 99 cents). Likewise, in Phoenix, Arizona, there is a similarly named ethnic supermarket called "Pro's Ranch Market", but instead of selling Asian products it sells completely different Mexican products.

Prior to 1998, all stores that were opened outside of California were done through franchisees. Except for a single store in Nevada, all of these franchises had either failed (Hawaii and Georgia), become independent (Indonesia), or both (Arizona).

In their first expansion outside of California, company owned stores were opened in the Seattle area at the Great Wall Shopping Center in 1998 and a second store at the Edmonds Shopping Center in 2003.

Over the years, 99 Ranch Market has developed into the largest Asian supermarket chain, with its own production facilities, including farms and processing factories. The chain is currently headquartered in Buena Park, California.

In addition to its American stores, it maintains its own production facilities in China and these company-owned plants have implemented quality control measures to ensure that products from China are compliant with Food and Drug Administration standards and regulations.

A franchise store was established in Atlanta at the Asian Square in 1993. This store was unable to compete with more recently opened East Coast based chains like Super H Mart and closed in 2010.

In 1993, the parent of the 99 Ranch Asian supermarket chain, Tawa Supermarkets, created a Chinese-Canadian supermarket chain called T & T Supermarket (大統華) as a joint venture with Uni-President Enterprises Corporation of Taiwan and a group of Canadian investors headed by President and CEO Cindy Lee. T&T initially started stores in the Vancouver area, and then expanded throughout Canada and into Edmonton, Calgary and Toronto. Tawa and partners sold the T&T Supermarket chain to Loblaw Companies in 2009 for $225 million.

In 1995, the first 99 Ranch Market location in the state of Nevada was opened by a franchise that was owned by Chen's nephew Jason Chen as the anchor for the new Chinatown Plaza development in Las Vegas. A second Las Vegas area location was opened two decades later in October 2015.

In Phoenix, a franchise store was established by E&E Supermarkets in 1997 at the Chinese Cultural Center. Unfortunately, this venture did not last long and E&E Supermarkets filed for bankruptcy in 1999 and the store was eventually closed.

Another franchise store in Honolulu was established by Sunrise USA, Inc. in 1998 at the Moanalua Ethnic Village. This store was closed in 2007.

In 1997, PT Supra Boga Lestari established a franchise in Jakarta, Indonesia. After the May 1998 riots, PT Supra Boga Lestari decided it was best to break its ties with Tawa and become independent while using the similarly sounding "Ranch Market" and "Ranch 99 Market" names in Indonesia.

Expanding into Texas, two company owned stores were opened near Houston in 2008 and 2009 while a third store was opened in the Dallas–Fort Worth metroplex at Plano in 2010. A fourth Texas location opened up in Carrollton in March 2016 followed by a fifth location in Katy in August 2016. A sixth location in Austin, TX opened on March 3, 2018.

In 2006, the parent company Tawa Supermarket Inc. established a new Taiwanese-American supermarket chain, 168 Market, as a lower-cost alternative to 99 Ranch Market. The two chains share the same management team and owners. As of 2020, 168 Market has 5 stores in California and one in Nevada.

The company's first store location east of the Mississippi River was opened in Edison, New Jersey in January 2017 in a former Pathmark location. A second New Jersey location was opened in April 2017 in Jersey City.

In August 2017, the company opened its first Oregon store in Beaverton.

In April 2018, the company opened its first store in the state of Maryland, in Gaithersburg.

In January 2020, the company opened its first Massachusetts store in Quincy.

Customer base

Although most of its customers are ethnic Chinese Americans, shoppers also include recent immigrants from China, ethnic Chinese from Vietnam, and others. The chain sells a wide range of imported food products and merchandise from Hong Kong, Japan, China, Taiwan, Korea, and Southeast Asia (particularly Vietnam and Thailand). It also carries some domestic products made by Chinese American companies and a limited selection of mainstream American brands. In addition, it has also reached out to pan-Asian customers, especially Filipino Americans and Japanese Americans, by opening locations in areas predominantly populated by people of these two ethnicities.

Because 99 Ranch Market serves a predominantly Chinese American base, Mandarin Chinese serves as the lingua franca of the supermarket and its adjacent businesses. In-store PA announcements announcing specials are multi-lingual and often spoken in English, Mandarin, Cantonese.

The name of the chain includes "99," a number considered lucky by ethnic Chinese. The number nine in Chinese sounds like the word for "long-lasting."

In earlier times, the company utilized an English slogan of "united at heart for a better future," with the Chinese slogan being "大華與您共創未來" (Dà Huá yǔ nín gòngchuàng wèilái - "99 Ranch is creating the future together with you"). As of 2017, the company has grown towards a new and singular English slogan of "Your Favorite Destination For Asian Food Since 1984."

General locations

Generally, the chain locates its stores in newer suburban Mandarin-speaking immigrant communities, such as Milpitas, California, where the supermarket is strategically located near the technology industries of the Silicon Valley which employ many Asian immigrants, and Irvine, California, where wealthy Taiwanese Americans settled during the 1990s.

Non-suburban locations tend to be located in multi-ethnic districts. For instance, the Van Nuys, California and Richmond, California stores are located in multi-cultural neighborhoods and are popular among African American, Mexican American, and white American customers, as well as Chinese-speaking customers.

In California, the chain has purportedly not been as popular in older Chinese communities. The 99 Ranch in Los Angeles' Chinatown operated in the Bamboo Plaza area for several years, but eventually the store was closed, perhaps due to its obscure location and lack of parking space, and perhaps due to competition from local small grocers, who have maintained their popularity among elderly Chinese American shoppers.

Setting up in suburbia, 99 Ranch Market is often the only Asian American supermarket and shopping center for miles around. For instance, 99 Ranch Market is one of the very few Asian supermarkets operating in the San Fernando Valley.

Given the market chain's premium locations, the costs of rent for tenants are generally high, but other Chinese businesses, such as Sam Woo Restaurants, Chinese traditional medicine shops, and gift stores, have been known to follow 99 Ranch Market to its new locations, with 99 Ranch market becoming the anchor tenant for the smaller stores and restaurants within developing Asian suburban shopping areas. For example, in Phoenix, Arizona, the state's first 99 Ranch Market opened as part of a larger "COFCO Center" that offers a number of Asian restaurants and shops for the city and surrounding areas.

Since 2008, 99 Ranch Market has opened locations in Texas, in particular Houston (2008), Sugar Land (2009), Plano (2010), Carrollton (2016), Katy (2016), Austin (2018), and Frisco (expected in 2018). This is in response to the growing population of Asian-Americans in Texas in the 2000s.

Most 99 Ranch Markets are company-owned. The only franchised locations remaining in the United States are those in Las Vegas.

Store layout and offerings

In design, 99 Ranch Market stores are similar to mainstream American supermarkets, with aisles that are wider and less cluttered than in most other Chinese markets. The supermarket accepts credit cards for totals above $5.00 whereas many markets in old Chinatowns do not. Also, a handful of 99 Ranch Market locations have an in-store branch of East West Bank, a major Chinese American bank.

Most 99 Ranch Market locations have a full-service take-out deli serving a combination of Cantonese, Taiwanese, and Szechuan fare. Some of the delis in the markets also feature sushi, or pre-cooked meats, such as Cantonese roast duck (huo ya) and barbecued pork (Char siu). These stores also have a bakery with cakes and fresh Chinese pastries; most of the bread products and pastries sold in the markets are made inside the store. The 99 Ranch locations that do not have delicatessens and/or bakeries simply operate as bare-bones markets.

99 Ranch Market used to operate a membership VIP card program and send out direct mail circulars with coupons. All of these programs and promotions were discontinued in August 2007, in favor of offering all customers the same price benefits. Although the chain remains successful and popular, prices are on average generally higher when compared to smaller non-chain Chinese groceries. In 2014, 99 Ranch Market re-launched a new point rewards program known as the Super Rewards Card, where customers gain 1 point for every pre-tax dollar spent. The chain also regularly runs sweepstakes giveaways, having worked with automakers such as Lexus, BMW, and Toyota.

The chain also runs major advertising campaigns, including in-print ads in Chinese-language newspapers such as World Journal and radio ads on Chinese-language radio in Southern California.

Sours: https://peoplepill.com/people/roger-h-chen
Shopping at an Asian Grocery Store for the First Time?! (99 RANCH MARKET HAUL)

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